![]() ![]() You don’t want to select Equals because you want to capture every possible version of this URL as a lead, including those URLs that have UTM parameters connected to them. Next, select Contains from the URL drop-down menu. For this example, I want the URL to contain “/thank-you,” which maps to this thank-you page. In the Create a Custom Conversion window, type in a naked URL-without http or https. Then click on Custom Conversions on the left and Create Custom Conversion on the right. Make sure you select the correct account ID, which is associated with the correct pixel. To do this, go into Ads Manager and click on Events Manager. Let’s say that I’m running Facebook ads to grow my Facebook group and I want to track the conversions that result from all of my ads as well as people joining my Facebook group. Learn from the industry's most trusted experts, rub elbows with other smart marketers, and take your marketing to the next level during this 3-day event in sunny San Diego, California. Want to get ahead of the competition and learn how to diversify your social marketing strategy? Get Expert Social Media Marketing Training from the Pros In addition to creating events with the Facebook Event Setup tool, you can also create custom conversions based on a specific URL that your audience member visits. If you look at the Facebook Pixel Helper screen again, you can see this event has been populated. This will fire up my case study, which will fire the View Content event we created earlier. Now scroll down and click the Get Instant Access button. If we check the Facebook Pixel Helper tool, we can see that only Page View has been fired at this point. To verify that your standard events are firing properly, use the Facebook Pixel Helper tool.įor this example, remember that we set up a View Content event to be fired when people click on my case study. On the next screen, click Open Website to fire up your website. To do this, click the Test Events button. Now that your event has been set up, you need to make sure it’s working correctly. To complete the setup of this event, simply click Finish Setup. If you’re an eCommerce website, the most important events for you to track would be Add to Cart, Abandon Cart, Add Payment Information, Purchases, and maybe Leads. The most important events for me to track are email opt-ins, which are essentially leads, and specific view content, because at the moment, I’m not selling anything on my website. The business you’re in will dictate what events are most important for you to track. ![]() Now, we’ve got View Content and the button text is, “Get Instant Access.” This event will be triggered whenever someone clicks on the button with the text, “Get Instant Access.” Less is more when it comes to setting up your events.įor this event, select View Content as the event type and then click Confirm. Just because you can track every button and piece of content on your website doesn’t mean you should. ![]() The button that we’ll be tracking is the Get Instant Access button, shown here. □□ As a valued reader, you can save $750 if you act now! Sale Ends Friday! CLICK HERE TO LEARN MORE Get back into the game with an unbeatable conference experience and expert training at Social Media Marketing World in sunny San Diego, California-from your friends at Social Media Examiner. To set up a new event for this action, click Track New Button.Īs a small business marketer, you can probably only pick one or two events to attend each year. I want to give Facebook some data to allow me to track when people view my case study. The easiest way to think about it is that Facebook doesn’t really know what’s happening on your website so you need to show the algorithm which events are most important to your business. Setting up Facebook standard events is extremely important because it arms Facebook and its algorithm with the data needed to effectively optimize and deliver your ads to the right people at the right time, based on your overarching business goals. Make sure your website URL is correct and click Open Website to open the Facebook Event Setup Tool. This will fire up Facebook Ads Manager and display the Set Up Events window. If everything looks okay, click Set Up Events. You want to make sure the Facebook pixel ID matches what’s in Facebook Ads Manager. Click the Facebook Pixel Helper icon to see if your Facebook pixel has been installed correctly. Once you’ve downloaded the extension, it’ll show up in your browser toolbar. To check that you’ve correctly installed the Facebook pixel on your website, open Google Chrome and download the Facebook Pixel Helper tool from the Google Chrome extension store. If you haven’t already installed it, check out this video, which walks you through the process. All tracking is made possible thanks to the Facebook pixel so you need to have it installed on your website. ![]()
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